An aesthetic surgery CRM, from first photos to recovery follow-up.
Rhinoplasty, breast surgery, liposuction and BBL enquiries from Instagram, WhatsApp and ad forms land in one shared inbox. Patient photos, online consultations, surgery dates and recovery follow-up live on the same record.
Unlimited users · flat price per clinic
Emma de Vries
Amira Haddad
Chloé Bernard
Laura Becker
Jessica Taylor
Lena Fischer
Noura Al Saud
Sophie Turner
Aesthetic patients ask a lot before they decide. Every unanswered question goes to a competitor.
Sensitive photos on personal phones
Body photos sit in agents' personal WhatsApp chats. Nobody knows who can access them — and when an agent leaves, the photos leave too.
Instagram enquiries go untracked
The patient DMs first, moves to WhatsApp, then fills in a form. Three records, one patient, and no clear owner.
Silence after surgery
Once home, the patient is alone with check-up and compression-garment questions. Satisfaction isn't measured and no review is requested.
From rhinoplasty to body contouring, every enquiry meets the right procedure and surgeon.
Aesthetic patients often consider several procedures together and want to speak with the surgeon before deciding. In MedicalGrow the enquiry is tagged with the procedure from the first message, photos are collected and the online consultation is booked from the calendar.
- Common procedures: rhinoplasty, breast augmentation / lift / reduction, liposuction and vaser, BBL, tummy tuck, mommy makeover, eyelid surgery
- Typical questions: how long do I stay, when can I fly, what does recovery look like, can I see before/after photos
- Conversation AI never diagnoses or quotes a final price — it shares general information and books a surgeon consultation
- Flag patients interested in combined procedures with tags and report on them separately
- Rhinoplasty
- Breast surgery
- Liposuction / vaser
- BBL
- Tummy tuck
Source markets and languages
Recommended patient pipeline for aesthetic surgery
Rename or reorder stages to match your process — our team configures the pipeline with you during setup.
- 01
New enquiry
Lead from Instagram, WhatsApp or a form, opened with procedure, source and country.
- 02
Photos received
The patient sent photos from the requested angles, ready for the surgeon's review.
- 03
Online consultation
Video call with the surgeon booked from the calendar; attendance and notes saved to the record.
- 04
Plan sent
The surgeon's proposed plan and quote sent; a follow-up date is assigned to the agent.
- 05
Deposit & travel
Deposit taken; surgery date, hotel, transfer and companion details recorded.
- 06
Surgery & aftercare
Surgery completed; check-ups, recovery questions and satisfaction follow-up.
Aesthetic-specific fields on every patient record.
Procedure, photo status, height and weight, and image-use consent shouldn't get lost in a notes box. In MedicalGrow you define them as custom fields, then filter and report on them.
- Procedure of interest — Rhinoplasty
- Photo status — 4 angles received
- Height / weight — 168 cm / 62 kg
- Previous surgery — None
- Image-use consent — No
- Surgery date — January 2027
- Assigned surgeon — Dr Can Yıldız
Netherlands · English
Custom fields
- Procedure of interest
- Rhinoplasty
- Photo status
- 4 angles received
- Height / weight
- 168 cm / 62 kg
- Previous surgery
- None
- Image-use consent
- No
- Surgery date
- January 2027
Sensitive photos belong with an authorised team, not on personal phones.
When a patient sends photos on WhatsApp, the attachments stay in the conversation history on their record. Files for the surgeon are organised in patient folders in Media Storage, with access limited by roles and permissions.
- Conversation attachments are kept with the patient record — photos stay with the clinic even if an agent leaves
- Patient folders in Media Storage; surgeon and coordinator look at the same files
- Only use before/after photos in marketing with the patient's explicit written consent — and record that consent as a field
- Review consent, access and retention policies for KVKK and GDPR with us during setup
Emma de Vries
WhatsApp · English
From the UK to the Gulf, talk to aesthetic patients in their language.
Turkey-based aesthetic surgery clinics commonly see patients from the UK, Germany, the Netherlands, France and the US, as well as the Gulf states. The enquiry often starts on Instagram.
Country and source tags
Which market and which ad or post brought the patient sits on the record, so budget follows results.
Agents by language
English, German, French or Arabic-speaking agents see their own patients; assignment rules are configured during setup.
Replies across time zones
Conversation AI answers late-night DMs, asks for photos and suggests a consultation; an agent takes over in the morning.
Instagram and WhatsApp together
Instagram DM, WhatsApp, Messenger, web chat and email in one shared inbox — one record even when the patient switches channel.
Four numbers an aesthetic clinic manager should check every week.
Tracked with Reporting, pipeline stages and custom-field filters — by source, agent and procedure.
Photo collection rate
What share of new enquiries sent photos for assessment?
Consultation attendance
How many booked online consultations did patients actually attend?
Plan-to-deposit conversion
How many plans turned into deposits — by surgeon, agent and market.
Post-op follow-up
Share of patients with completed check-ups and a satisfaction or review request sent.
Frequently asked questions
Can we store patients' body photos securely?+
Photos stay in the conversation history on the patient record, and you can create patient folders in Media Storage for an organised archive. We recommend limiting access to the surgeon and the relevant coordinator with roles and permissions.
How do we track consent for before/after photos?+
Add a custom field such as "Image-use consent" to the patient record. Marketing only uses images from patients with recorded consent; keep the consent form itself according to your clinic's procedure.
Does the AI assistant give prices or medical advice?+
No. Conversation AI does not quote final prices, diagnose or decide who is suitable for surgery. It shares general information, asks for photos, books a surgeon consultation and hands over to an agent when needed.
How do we handle post-op follow-up?+
In the Surgery & aftercare stage, check-ups live in the calendar and recovery notes on the record. Waiting or unanswered patients stay visible through AI CRM Chief alerts, and you can send a Google review request at the right time.
Do we pay extra for surgeons and assistants?+
No. MedicalGrow has no per-user fees — surgeons, coordinators and assistants are added as unlimited users. You decide who sees what with permissions.
Related features and solutions
Don't let aesthetic enquiries die in Instagram DMs.
Unlimited users, flat price per clinic. Our team helps you set up.